Massimo Iosa Ghini
MASSIMO IOSA GHINI
 
Massimo Iosa Ghini
Massimo Iosa Ghini was born in Bologna in 1959. He studied Architecture in Florence in the lively climate of radical-design and then at the University of Milan where he graduated in Architecture. In 1982 he started to draw extremely sophisticated comic strips for trendy cultural magazines such as "Alter Linus" in Milan and "Frigidaire" in Rome. His illustrations have been published in international magazines such as "Heavy Metal" (New York), "Fashion News" (Tokyo) and "Vanity" (Milan). In 1985 he began to work as a consultant for the R.A.I. (Italian national television): designing objects, sets, studio equipment and producing various art-movies and graphic clips. In 1986 he started working in cooperation with Memphis, designing objects and images. In 1987 he designed his first collection - "Dinamic" by Moroso - based on the formal use of the 'curve', viewed as an element which can be controlled thanks to electronic production management systems. "Dinamic" met with great success and even won the Roscoe Award in the U.S.A. From that year he started his cooperation with various companies connected with the world of furnitures and accessories. In 1988 Iosa Ghini designed the disco-club "Bolidó" in New York and held many important exhibitions in Europe and the U.S.A. He was also invited by the Pompidou Centre in Paris to design a sculpture to be placed in the Beaubourg square. In 1989, in Tokyo, he held his first one-man exhibition of his graphic works and creations at the Inspiration Gallery in the Axis Building. He began to work with a big Tokyo company in the lighting industry, Yamagiwa Lighting Co., and in the same year the city of Osaka awarded him the keys of the city. He presented the "Massimo Iosa Ghini 1989" collection at the Design Gallery in Milan. This collection was subsequently exhibited in the most important international design galleries. New York "Metropolitan Home" included Iosa Ghini in the list of 100 top world designers and his products were illustrated on the cover of "People", the most popular weekly magazine in the USA. In 1990 he began his relationship with a textile industrial group designing the chain of the Fiorucci stores, emphasizing the possibilities of communicating, not just through the product, but through architectural design. In the car industry, he has been working for Renault Italia S.p.A. for two years, first designing objects exclusively produced for Renault in limited editions, and subsequently designing exhibition areas. Just recently he was commissioned by this company to redesign the image and layout of its local show-rooms. In 1991 he exhibited a new furniture collection in Milan, called 'Massimo Iosa Ghini 1991' and presented by Barbara Radice, in which he pursued his research into the moulding of wood. In the same year, his collection of glasses designed for the Austrian company Silhouette Modellbrillen was presented. In 1991, Iosa Ghini took also part in the exhibition 'Ambiente Elektronica' in Berlin, organized by the German company Philips Consumer Electronics, for whom he designed two pieces of furnitures: a TV stand and a Stereo track, now produced by Philips in a limited series. Through losa Ghini Japan, he is designing some objects to be produced on an industrial level and also a building. His projects and his furniture have been illustrated in publications throughout the world and are exhibited in private collections and contemporary art and design museums, from the London Design Museum to the Pompidou Centre.