Each product performs a function, therefore it must be useful and have a specific use. However, as well as this "objective" criterion, there is undoubtedly something more, something that makes an object appeal to us or not. This is certainly what we are interested in most. We rely on our philosophy - according to which products are to be understood as playful instruments - to suggest mixing in fun and creating a sentimental aspect. Our aim is to have our products follow the animistic process of an object, a process that spontaneously arouses emotions in us and which enables us to establish whether we "like" a product or not. We do not want to answer a primary need, but we believe that life can be "redesigned", starting with the products that surround us every day, to make it a little more enjoyable and cheerful.