Each product performs a function, therefore it must be useful and
have a specific use. However, as well as this "objective" criterion,
there is undoubtedly something more, something that makes an object
appeal to us or not. This is certainly what we are interested in most.
We rely on our philosophy - according to which products are to be
understood as playful instruments - to suggest mixing in fun and creating
a sentimental aspect. Our aim is to have our products follow the animistic
process of an object, a process that spontaneously arouses emotions
in us and which enables us to establish whether we "like" a product
or not. We do not want to answer a primary need, but we believe that
life can be "redesigned", starting with the products that surround
us every day, to make it a little more enjoyable and cheerful.